In The Only Way Is Essex, a host of the reality show's female stars have undergone surgery to enhance their breasts.
But in Made In Chelsea, it appears one the stars is going the other way - by having her breasts reduced.
On the opening episode of the third series of the E4 show, Gabriella Tristao - otherwise known as Gabilicious - hosted a 'boob party' to celebrate her newly-deflated cleavage.
The big reveal: Made In Chelsea star Gabriella Tristao, aka Gabilicious, shows off her new cleavage at her 'boob party' at the Cafe De Paris in London
After inviting all the new and old Made In Chelsea castmembers, Gabilicious made a grand entrance with two male assistants covering up her cleavage with feathered fans.
It was then time for the big reveal as they opened the fans to show off her decidedly ample, but not as large as her breasts were before.
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Grabbing a microphone, she said: 'Thank you for coming. I never dreamed of being able to wear a dress like this before.
Cover up: Gabilicious arrived at her party covered by two feathered fans
Ta da! The two men removed the fans to reveal her new décolletage
'In the fabulous words of Jamie Laing, lets party with the Ds.'
As she spoke about her decision to go under the knife with Francis Boulle and Fredrik Ferrier, the two men couldn't take their eyes off her plunging neckline.
She explained: 'I went against the general pattern of boobs. Its not something take lightly. I've thought about this for three years.'
The reaction you were hoping for: Jamie Laing and Binky Felstead certainly looked surprised
Are you ready for your close-up: Gabilicious announced plans to wear more low-cut dresses now she wasn't so self-conscious
Thank you on behalf of my breasts: Gabilicious thanks her friends for coming to celebrate her operation
After Francis asked if she would miss her old larger breasts, she replied: 'Of course not... Francis, can you stop starring at my breasts!'
Also at the party, Spencer Matthews and Hugo Taylor broached their friendship seeming to grow apart.
With Hugo now all loved up with new girlfriend Natalie Joel, he has been spending less time than ever with his best friend.
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