What a playful bunny: Jessica-Jane Clement strips off completely naked for new PETA advert to urge against animal testing
By Kimberley Dadds
Revealing: Jessica-Jane has spoken out to urge the European Commission not to abandon the 2013 deadline for ending the sale of animal-tested cosmetics in the EU
The new ads are part of PETA's campaign to urge the European Commission not to bow to pressure from the cosmetics industry and postpone or compromise the 2013 deadline for banning the sale of all cosmetics containing ingredients tested on animals.
And it's obviously something that means a lot to the I'm A Celebrity star as she uses her body to get the message across.
She said: 'Men are now embracing their feminine side, which has meant a boom in the male grooming industry, and girls are starting to use makeup younger than ever before.
'With such a high demand for cosmetics, it's important to ensure that demand for beauty products doesn't mean animals dying.'
She added: 'Testing on animals isn't necessary – many companies don't test at all. That means no company should profit from it, and I think doing this campaign will show people how important this ban is.'
Jessica-Jane joins a growing list of celebrities - including Pamela Anderson, Paul McCartney, Ricky Gervais, Kimberly Wyatt and Alicia Silverstone - who have urged the European Commission to uphold the cosmetics testing deadline.
For more information, please visit PETA.org.uk/2013.
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