By Chris Parsons
This Morning stunned viewers today by showing a naked model being checked for testicular cancer live on air.
The ITV1 magazine show had been running a feature on male-related cancers when they showed a man having his testicles examined by the show's doctor.
The intimate shots showed the model, naked save for a white dressing gown, having his genitals examined by Dr Chris Steele as host Phillip Schofield looked on.
Revealing: A male model is examined for testicular cancer live on air during This Morning by doctor Chris Steele, as presenter Phillip Schofield looks on
Viewers of This Morning will be familiar with the programme discussing intimate health and personal issues, but the latest feature was one of their most daring yet.
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Just last month Phillip Schofield and Holly Willoughby introduced a segment on the show entitled 'Sexperts talk libido', featuring the latest in vibrator technology and sex positions for the over-60s.
Reaction to the today's footage was largely positive however, with many congratulating This Morning for tackling a serious health issue head on.
One viewer commented on Twitter: 'Not usually something I watch but good to see @itvthismorning featuring #movember and demystifying testicular cancer.'
Another surprised viewer added on the micro blogging site: 'well done to @itvthismorning for highlighting testicular cancer - get checking those lil' wrinkly bits boys it could save your life!'
Bold: The testicular cancer test footage was shown to raise awareness of men's health issues
Advice: This Morning's resident medical expert, Dr Chris Steele, examined the models genitals before giving male viewers advice on checking for themselves
However, not all reaction to the daring segment was positive, as some viewers were left stunned and bemused by the intimate examination.
One viewer tweeted: 'I know it's for a good reason but watching a mans testicles on this morning was strange #movember'
Another This Morning fan added: 'No This Morning, I do not want to see testicles on my TV screen at lunch time.'
'Was just talking to my mum and looked up to see full screen testicles on This Morning...bit frightening,' tweeted another viewer.
Pyjama game: The elderly couple demonstrated a 'comfortable and intimate' position in the segment about sex for over 60s last month, but kept their nightwear on
This Morning showed the on-air testicular cancer check to mark the start of 'Movember', where men around the country grow moustaches to raise awareness for men's health, in particular male-related cancers.
Their live 'testicular cancer check-up clinic' was aired before noon today, along with advice for men on how to check properly for signs of the disease.
A spokesperson for This Morning said: 'Testicular cancer is an important issue to our viewers and the item and advice offered on todayís programme - which we have covered before with lots of positive feedback - has again generated many positive comments and no complaints.'
TESTICULAR CANCER - A DISEASE THAT AFFECTS YOUNG MEN
There are two main types of testicular cancer called seminomas and non-seminomatous germ cell tumours. The former usually affects men aged 25 to 55 while the latter affects men aged 15 to 35.
Each year in England, it is estimated that there are three to six new cases of testicular cancer for every 100,000 men.
White and taller men, those with a family history of testicular cancer and men with an undescended testicle appear to be more at risk.
The most common symptom of testicular cancer is a lump in a testicle, this can occasionally swell and become painful. There may also be other symptoms such as pain or heaviness in the scrotum. If the cancer has spread to the lymph nodes they may experience pain in the abdomen and breathlessness.
Men should check their testicles once a month for any unusual lumps or swellings - the best time is after a bath or shower. You check them by holding the scrotum in the palm of your hand using the other to feel for
It is not unusual if they are slightly different in size or one hangs a little lower than the other. A normal testicle should feel smooth and firm (not hard).
Most lumps arenít cancer. But itís very important that you have anything unusual checked by your doctor. An ultrasound and blood test can help confirm whether it is a benign cyst or cancer.
Removing the testicle is the only way to definitely diagnose testicular cancer Ė an operation carried out under general anaesthetic. The operation doesnít make you infertile or unable to have sex.